What Makes a Quality Backlink?
Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a quality link itself.
Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine Watch are great resources, no doubt. But as they’ve been gained a larger audience, it’s become increasingly clear to us that what the SEO powerhouses are teaching marketers about link quality and link portfolios is not always what we see to be true in day-to-day off page SEO.
As a result, we’ve taken our experience of running hundreds of SEO campaigns, acquiring well over 1,000,000 backlinks for customers, and delivering millions $$$ in organic search revenue to give you a breakdown of what does (and does NOT) make a quality backlink.